![]() If the traffic is high but the CR is low, you may need to review the traffic sources, or take actions to nurture your visitors. It’s the direct metric that shows the quality of the traffic and proves effectiveness of your strategy and tactics. Our recommendationsĬR shows how many people who visit the website leave as a customer. ![]() It’s a great measure of the competitiveness and health of your eCommerce store. They make sense when used in conjunction with other important metrics in this list. Many argue that conversion rate should not be the main metric for the success of an eCommerce website.Ĭonversion rates (CR) vary greatly across industry verticals, so comparing one market or store with another won’t typically produce any meaningful insights. For example, an apparel eCommerce site that sells to B2C customers will have vastly different results than a business that supplies industrial materials to B2B customers.īut that doesn’t mean conversion rates aren’t important. Lower bounce rate means your customers are spending more time on your website and improves conversion rate, which makes this metric a great eCommerce benchmark. If that page is compelling to lead potential customers further down the sales journey, the bounce rate will decline. Bounce rate: Customers can come to your website from any landing page.That benchmark suggests a potential to improve and gain a competitive advantage. ![]() Over 3 seconds, 40% of those customers will stop and go elsewhere.
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